About Thenice

Brand background and key notes.

Thenice was founded in 2010 by a group of entrepreneurs passionate about fashion and sustainable design. Its origins are in Barcelona, Spain, where the founders identified a growing need for products that combined style and environmental responsibility. Since its inception, the brand has aimed to create fashion items that are not only aesthetically pleasing but also reduce environmental impact through the use of recyclable materials and ethical production techniques.

Over the years, Thenice has evolved and expanded into the international market. In 2013, the brand launched its first collection of accessories, which included bags and jewelry made from sustainable resources. This launch marked a milestone in its development, increasing the brand's visibility and gaining recognition at various fashion fairs. Starting in 2015, Thenice began to broaden its product range to include clothing, constantly working on innovating its designs and improving its sustainability practices.

As time went on, Thenice established collaborations with different artists and designers, enriching its offerings and attracting a wider audience. In 2018, the brand initiated a recycling program where customers could return used products, thus contributing to a circular economy model.

Today, Thenice continues to be a reference in sustainable fashion, with a presence in multiple countries and a constant commitment to improving its production processes. The brand has demonstrated that it is possible to merge contemporary fashion with environmental responsibility, solidifying its position as a key player in its sector.